How to tame a lion: the new Mercedes-Benz S-Class with ENERGIZING
comfort control. In the animal kingdom, he is undisputedly at the top of
the food chain – there is no living creature that does not fear him:
the lion. But even the strongest alpha animal has a bad day, as the new
S-Class film by antoni proves in a very humorous way. In the spot for
the new S-Class, it serves as a metaphor for the alpha animal in the
business world: the boss of a successful startup. His day is anything
but successful. Time and again, minor mishaps cause his mood to
deteriorate. Stressed and anything but in a good mood, he gets into the
new S-Class at the end of a long business day. Here, he experiences what
Mercedes-Benz describes as Mood Changing Technology: the ENERGIZING
comfort control. A system that adapts the temperature, fragrance,
lighting mood, seats, music and many other components to the driver’s
wishes and improves the mood. At the touch of a button, the lion’s bad
mood vanishes. He’s relaxing. An entertaining drive through the night
begins, at the end of which he arrives home in a good mood. The stress
is passé.
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